How to Develop a Successful Marketing Strategy

Marketing is the process of successfully communicating your message through various channels to help your audience go on a journey from being a stranger to a paid customer.

Workshop agenda

• Introduction
• The difference between Marketing and sales
• What is a customer journey?
• How to acquire a customer
• Session Summary
• Q&A

You will leave this session with…

• A clear understanding of the differences between Marketing and sales.
• An overview of what a customer journey is and its role in your marketing.
• A simple framework of how to acquire a new customer

About the Facilitator

Ashleigh Frater is a Workshop Facilitator for Hustle & Heels, a social enterprise that supports underrepresented entrepreneurs to start, improve and grow their businesses through events, workshops, and programs.

Ashleigh is also a Confidence Coach and Founder of Confidently, a personal development business that helps women to take their business and career to the next level whilst improving their personal development and mental wellbeing, through coaching/mentoring programmes, courses, and events.