How to Use Content Marketing in your Business

Content Marketing is the process of creating and distributing various resources through multiple channels that contribute to delivering your overall marketing message.

• Introduction
• What content marketing is
• How to generate content Ideas
• How to measure your content’s success
• Session Summary
• Q&A

You will leave this session with…

• A clear understanding of what content marketing is and all the different forms of content.
• An easy way to generate content ideas that your audience loves and wants to share.
• A clear understanding of how to measure the success of your content.

About the Facilitator

Ashleigh Frater is a Workshop Facilitator for Hustle & Heels, a social enterprise that supports underrepresented entrepreneurs to start, improve and grow their businesses through events, workshops, and programs.

Ashleigh is also a Confidence Coach and Founder of Confidently, a personal development business that helps women to take their business and career to the next level whilst improving their personal development and mental wellbeing, through coaching/mentoring programmes, courses and events.